Your Google Ads deserve
better management.
Full-service Google Ads management with the expertise of a top agency and the transparency your current one won't give you. Continuous optimization. Clear reporting. Real accountability.
No setup fees. No contracts. Results in 24 hours.
Get your free audit
Find out what's working, what's wasting money, and what to fix.
You're in!
We'll send your free audit within 24 hours.
OUR STANDARD
What your Google Ads manager should be doing
Most agencies charge premium fees but cut corners where it matters. Here's what expert management actually looks like.
WHAT WE DO
The Google Ads management your agency promised you.
From audit to optimization to reporting — everything a premium agency delivers, with the transparency and responsiveness most agencies can't match.
Account Audit & Strategy
Before we touch a single bid, we learn your business. We audit your full account, assess your competitive landscape, and build a management strategy around your specific goals — not a template.
- Full account and competitor audit within 48 hours
- Custom strategy built around your revenue goals
- Wasted spend and missed opportunities identified upfront
Conversion Tracking & Landing Pages
Your ads are only as good as what happens after the click. We set up and monitor your conversion tracking, and build high-converting landing pages so your ad spend turns into revenue.
- Phone calls, forms, and sales tracked from click to close
- Dedicated landing pages built for your campaigns
- Ongoing monitoring so tracking never breaks silently
Campaign Build & Management
Keyword research, ad copy, audience targeting, bid strategies, and campaign structure — all built and managed by specialists who work across Search, Shopping, and Performance Max.
- Keyword strategy based on your actual search data
- Ad copy written and tested for your market
- Campaigns optimized across all Google Ads formats
Daily Optimization
Every day, we review search terms, adjust bids, refine negative keywords, and pace your budget — so your account performs at its peak, not just on the days someone remembers to check it.
- Wasteful search terms caught and blocked daily
- Bids adjusted based on real-time performance data
- Budget paced to maximize results all month
Competitor Intelligence
Know exactly who you're competing against, what they're spending, and where they're winning. We monitor auction insights and market shifts so you're never caught off guard.
- Auction insight monitoring across all your campaigns
- Alerts when competitors change strategy or increase spend
- Opportunities to capture share they're leaving behind
Reporting & Communication
Daily performance summaries in plain English, delivered to your inbox. Revenue attribution that shows which campaigns drive results. And when you have a question, we're a message away.
- Daily reports focused on revenue, not vanity metrics
- Clear attribution: which campaigns, keywords, and ads produce results
- Direct access to your team via Slack, Teams, or email
WHAT WE MANAGE
Every lever in your account. Continuously optimized.
Nine dimensions of Google Ads management, monitored and adjusted in real time.
Search Term Management
Continuous analysis of search terms to eliminate waste and discover high-converting queries.
Bid Optimization
Real-time bid adjustments based on performance data, competition, and your target metrics.
Budget Pacing
Smart budget allocation that maximizes spend efficiency across campaigns and time periods.
Competitor Monitoring
Track competitor movements, auction insights, and market shifts that affect your performance.
Performance Reporting
Clear, actionable reports delivered weekly — not a 40-page PDF you'll never read.
Ad Copy Testing
Systematic testing of headlines, descriptions, and extensions to improve click-through rates.
Conversion Tracking
Verify and fix your tracking setup so every lead, sale, and call is measured accurately.
Negative Keyword Management
Build and maintain negative keyword lists to block wasteful clicks before they cost you.
Landing Page Alignment
Ensure your ads point to pages built to convert — not generic homepages that leak budget.
INDUSTRY EXPERTISE
We know your vertical
Every industry has its own Google Ads playbook. Different match types, different bid strategies, different conversion paths. We bring category-specific expertise so your campaigns perform from day one — not after months of expensive learning.
E-commerce
Shopping feed optimization, ROAS tracking, seasonal scaling, and dynamic remarketing to turn browsers into buyers.
The Advantage
Your ads, optimized. Your budget, protected.
Our system wasn't built to look impressive. It was built to deliver — across every metric that matters.
How We Do It
Deep expertise. Smarter systems. No bloat.
We paired senior PPC strategists with purpose-built technology to deliver agency-quality management — without the agency overhead.
Built on real expertise
Our systems were designed by PPC strategists who've scaled accounts from startup to eight figures. Every optimization, bid adjustment, and budget decision is informed by decades of hands-on experience — not generic playbooks.
Decades of combined Google Ads expertiseAlways on, human in the loop
Your campaigns are monitored around the clock — search terms reviewed, bids adjusted, budgets paced, anomalies flagged the moment they appear. Every strategic decision and recommendation is reviewed by a senior strategist before it reaches you.
24/7 monitoring vs. the 5–8 hours/month agencies typically spendEmbedded in your workflow
Reach us on Slack, Teams, or email. Ask about yesterday's performance, request a budget change, or get a briefing before a meeting. No logging into dashboards. No waiting for your agency's next check-in. Same-day response, every time.
Same-day response, every timeLean by design
No office lease. No sales floor. No layers of management between you and the people working on your account. Our technology lets a small, senior team deliver the work that agencies need dozens of people to do — so you get more optimization, not more overhead.
5% of ad spend vs. a $1,500 retainer + 15–20%CASE STUDIES
Real audits. Real findings.
Every audit uncovers something. Here's what we found in four recent accounts.
Found 38% of budget going to irrelevant search terms. Added 340+ negative keywords and restructured ad groups.
60% of conversions came from just 3 campaigns, while 8 campaigns produced zero leads. Reallocated budget to what was working.
Landing pages sent all traffic to the homepage. Built dedicated service pages and matched ad copy. Conversion rate jumped from 2.1% to 6.8%.
Competitor brand bidding was eating 25% of budget with no conversions. Eliminated waste and shifted spend to high-intent product searches.
Who We Are
Built by operators who've been in your shoes.
Our team has spent years inside Google Ads accounts — scaling companies from zero to eight-figure revenue. We built Alden because we saw how much the agency model was failing businesses like yours.
We're not career consultants or ex-agency project managers. We're operators who built and scaled real businesses using paid search as a primary growth channel. We've managed millions in ad spend, navigated every Google Ads policy change and algorithm update, and learned — through our own budget — what actually moves the needle.
We built Alden to give every business access to the level of Google Ads management that used to require a six-figure agency retainer or an in-house team you can't afford.
HOW THE FREE AUDIT WORKS
Your audit report in 24 hours
No commitments, no sales calls. Just a clear picture of where your ad budget is really going.
Request your audit
Tell us about your business and ad spend. We'll send you a read-only access request within minutes.
Approve access
Accept the request from your Google Ads dashboard. Read-only access means we can never make changes to your account.
Get your report
We analyze your account and deliver a full audit report within 24 hours. Zero obligation.
SAMPLE AUDIT FINDINGS
Here's what you'll learn
We found $2,340/mo going to irrelevant search terms with zero conversions.
147 search terms are triggering your ads that have nothing to do with your business.
Phone calls and form submissions aren't being tracked — you're flying blind on ROI.
3 campaigns send traffic to your homepage instead of dedicated landing pages.
No credit card required. Read-only access only.
Pricing
Full-service management. One transparent fee.
Everything above — audit, optimization, reporting, strategy — included. No tiers. No surprise fees.
$500/mo minimum
What you'll actually pay
Everything included
For context, the average Google Ads agency charges a $1,500 retainer plus 15–20% of ad spend.
See the math
Run the numbers for yourself
Drag the slider to see what full-service management costs at your ad spend level.
Typical Agency
Alden
At $25K monthly ad spend
Save $63,000/year
Agency assumes $1,500/mo retainer + 20% of ad spend. Setup fees not included.
Alden pricing: 5% of ad spend ($500/mo minimum).
FAQ
Common questions
Everything a top Google Ads agency does — and then some. Your dedicated account manager handles campaign audits, bid optimization, ad copy testing, keyword research, negative keyword management, budget allocation, and performance reporting. We also build and optimize landing pages to make sure your traffic actually converts. AI amplifies our team's abilities, letting us optimize continuously instead of checking in once a month.
Most agencies check your account once or twice a month, manage dozens of clients with the same junior team, and charge $1,500+ plus a percentage of your spend for the privilege. At Alden, you get a dedicated account manager backed by AI that monitors and optimizes your account every day — not monthly. Senior-level strategy with real-time execution, full transparency into every change we make, and no long-term contracts.
A real, dedicated account manager with years of Google Ads experience. Every account has a human point of contact who knows your business, your goals, and your account inside and out. AI just amplifies our abilities — it lets us run continuous audits, catch wasted spend in real time, and test at a pace no team could match alone. But every strategy decision and every client conversation has an experienced human behind it.
5% of your monthly ad spend, with a $500/mo minimum. So if you're spending $25K on ads, you pay $1,250/mo. If you're spending $5K, you pay $500/mo. No setup fees, no contracts, cancel anytime. Compare that to the typical agency charging $1,500–$3,000/month plus 10–20% of spend with a 6-month lock-in.
Yes. A great Google Ads campaign is worthless if it sends traffic to a weak landing page. We build high-converting landing pages tailored to your campaigns — so your ad spend actually turns into revenue, not just clicks to your homepage.
Most clients see measurable improvements within the first two weeks. We start with a full account audit to identify and eliminate wasted spend, which often produces immediate savings. From there, optimization compounds — month two is typically better than month one, and your account manager will walk you through the results every step of the way.
Run us side by side. Let us audit your account and compare what we find to what your agency has been doing. If we can't improve on their work, you've lost nothing. Many of our clients started exactly this way — comparing our audit to their agency's monthly report and realizing how much was being left on the table.
Never without your say-so. Every new client starts with a review process — your account manager walks you through proposed changes before anything goes live. As we build trust, you can choose to let us handle routine optimizations like bid adjustments and negative keywords on our own, while keeping approval required for bigger moves like budget changes or new campaigns. You're always in control.
Yes. No contracts, no cancellation fees, no 30-day notice periods. Most agencies lock you in for 3–6 months minimum — we don't. If you cancel, your Google Ads account keeps running with every optimization already in place. Nothing gets reverted or broken.
Yes. Performance Max hides 20–80% of search term data from advertisers, which means most agencies are flying blind on a big chunk of your spend. We dig into asset group performance, audience signals, and the search terms Google does surface to identify wasted spend and optimization opportunities that other agencies overlook.
Stop overpaying. Stop guessing. Start growing.
Connect your Google Ads account and see exactly where your money is going — in 60 seconds, for free.
No credit card required · No commitment · Just clarity
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